The Generalist Post
Essays on growth engineering, skill stacking and the generalist life.
Read it8+ years of starting things from zero. These days, I build the AI tools my team runs on.

I studied engineering and picked up a camera. The camera paid for trips, the trips became stories, and the stories led me to start a company of my own. Then two more.
These days I run growth for a SaaS company and build AI tools, from wherever the Wi-Fi holds: a mountain, a beach, a hostel common room.
Home for a while: Pune, Spiti, Ladakh, Kerala, Gurgaon.
The whole story is on the way





I find where the growth is, then build what keeps it coming.
I use Claude Code to build the tools I wish my team had. Open any one to see how it works.
How we moved activation from 3% to 28% in Ticmint's self-serve launch.
3% to 28%Read the caseDesign-first marketing for a BWF Super 750 tournament, across two editions.
13,000+Read the caseMarketing for a longevity festival, across two editions.
3.1xRead the caseEssays on growth engineering, skill stacking and the generalist life.
Read itFor builders & dreamers
Starting something, or want to talk growth or building? Write to me.